Meta’s Muse AI agent can shop, email, and plan trips with “no technical experience”

Meta has unveiled Muse, a personal AI agent designed to carry out tasks like online shopping, drafting and sending emails, and planning trips. The company says setup requires “no technical experience,” and the agent can coordinate work after a user shares a goal.

Independent agent built for multi-step tasks

Muse runs through dedicated apps and a website, and Meta positions it as more capable than the Meta AI assistant because it can handle complex requests and proceed on its own. Meta says once a user shares a goal, Muse builds a personalized plan, coordinates time and resources, and advances the work.

Connects to Meta and third-party services

Muse can connect to Meta apps and third-party platforms, including Google Workspace, Ticketmaster, OpenTable, Spotify, and Apple Health. Meta gives an example where Muse reviews recipe videos saved on Instagram and Facebook, organizes them, then uses shopping and browsing to create grocery lists, compare prices, and order items on the user’s behalf.

Meta also says Muse can set up connections to third-party services when a public API is available.

Approvals, safeguards, and dedicated separation

Meta says Muse includes safeguards to reduce harmful behavior and protect data. The agent checks in for approval before actions like sending an email or completing a purchase, while it may handle more “low-risk” tasks without signoff.

Behind the scenes, Muse runs on a dedicated virtual machine intended to keep each person’s agent and accessible data separate from others. Meta also acknowledges that agents can make mistakes and says stumbles will be less frequent and less damaging due to safety systems.

Privacy controls and potential subscription uncertainty

Meta says users can opt out of having Muse interactions used for further AI training. The company also states it will not share Muse conversation details with its advertising systems, though shopping activity could “indirectly” influence the ads people see.

Meta did not specify when Muse might require a Meta AI subscription, saying “most of what people need” will be free, while users who want to “do more” will need to pay.

Why it matters

Muse pushes Meta’s AI from chat to action, with shopping, email, and trip planning handled through app and service connections. The rollout also intensifies the tradeoff between convenience and data access, making approvals, safeguards, and privacy controls central to how the agent will be used.